МЕДИАКИТ 2018:

YANA
FISTI

stylist, fashion-blogger,
columnist L'Officiel Kz
owner of RUNWAYDAY.COM
Instagram: 
640 000 +

followers in Instagram
@yanafisti

15 000
average number 
of likes
250
average number 
of comments
300 000
average number 
of views
Сайт: 
8 551 632
site views
RunwayDay.com
10 000
average number 
of articles views
RunwayDay.comt
Youtube: 
20 000 +
followers
YouTube.com/YanaFisti
60 000
average number 
of video views 
ONLY
HIGH-QUALITY
CONTENT

Having an experience in leading shootings I’m very attentive to every detail, the preparation of interesting looks, places for filming and photos editing. Pictures should inspire people and I’m making everything to make it’s possible. 

60% FASHION

New launches, collections reviews, clothes combinations, accessories, everyday looks, trends, anti-trends, shoes and more. 

25% BEAUTY

Beauty products reviews, perfumes, make-up artist advises, beauty and skin care routine. 

15% LIFESTYLE

Travelling, interesting places, relationships, sports and recreation. 

AUDIENCE
PREFERENCES:

MASS-MARKET - 63%
PREMIUM - 23%
LUX - 14%
MIX - 79%
YANA:
I am one of the most popular and successful stylists, columnist L'Officiel Kz and fashion-bloggers in Russia. Under my belt is a great experience working in industry – hundreds of large projects in Russia, USA, Europe and Asia - commercials, model portfolios, catalogs and lookbooks; among my clients are Russian and world famous celebrities, actors, fashion magazines and brands. I’m writing about fashion, style, trends and what’s new on a beauty market. I love to share my working experience and create interesting looks on my Instagram. I have a YouTube channel, give consultations, teach master-classes and take part in TV fashion-shows as an experts. 
MORE THEN 10 YEARS
OF WORKING PRACTICE
AS A STYLIST & MAKEUP ARTIST
In 2007 together with Evgeny I have created "FIST&FISTI PRODUCTION" and gained a great experience in the organizations of shootings around the world. Hundreds of commercial projects, huge advertising campaigns, collaborations with magazines, artists and models. I was a stylist of all the projects, led the working process of make-up artists, hairdressers and assistants during the shootings. I gained some real experience, which you can’t find in books, articles or magazines.   
ON INSTAGRAM
SINCE 2014
In 2014 I started my Instagram account.  I didn’t want to make it just as a lookbook with beautiful pictures, but an informative and helpful blog about style and beauty. My readers gladly excepted such an idea, and the amount of subscribers started to growth. Today I can definitely tell that I’m one of the most readable fashion-bloggers on Instagram with very qualitative audience. 


ADULT FOLLOWERS:
AGE:
13-17 | 4%
18-24 | 21%
25-34 | 52%
35-33 | 18%
45-54 | 3%
78%
22%
GEOGRAPHY:
RUSSIA - 69%
MOSCOW 34% SAINT-P. 9% KRASNODAR 5%
UKRAINA - 8%
KAZAKHSTAN - 5%
USA - 3%
HUGE EXPERIENCE IN
DEVELOPING
COMMERTIAL STRATEGIES 
We consult companies, designers, artists and bloggers on doing business on Instagram for more than 3 years. We help to correctly allocate the budget and avoid common mistakes. We aim to organize the business on Instagram and rise sales through access the social media. 
DIALOGUE WITH READERS
I’m constantly having a dialogue with my readers. I’m trying to find the answer to all the questions that is why I have a very loyal group of subscribers, who can communicate in a comfort environment.